ADIA is the peak business organisation representing manufacturers and suppliers of dental products. Our vision is for an industry that empowers oral health professionals to advance the health and wellbeing of all Australians...................... — ADIA Strategic Plan


Gifts To Dental Professionals To Be A Thing Of The Past

Gifts To Dental Professionals To Be A Thing Of The Past

25th Oct 17

Summary —

In order to ensure that a dental professional’s decisions on patient diagnostic and treatment options are not driven by incentives or other influences, gifts to healthcare professionals are prohibited under a new industry framework.

Key Issues For The Dental Industry —

The Australian Dental Industry Association (ADIA) developed the ADIA Code of Practice in to reflect a priority of the Australian Government that decisions made be on patient diagnosis and treatment options are based on sound clinical evidence, not driven by incentives or other influences.  Following approval by members, a new version kicks-in from 1 January 2018 which will radically affect the way that all member businesses interact with healthcare professionals.

The ADIA Code of Practice – Edition 2 places clear restrictions on when a business can offer a gift to a healthcare professional.  The new arrangements apply from 1 January 2018 and are as follows:


At no time may a member offer a gift ―

  In connection with the ordering, purchase or supply of a therapeutic product; or
  When it is in the form of cash / negotiable instruments / gift card (redeemable for anything other than a therapeutic product) / monetary equivalents, except when the benefit is applied against a commercial account.

A Member may offer a gift where ―

  It is offered independently of the ordering, purchase or supply of a therapeutic product; and
  It does not exceed $50 (GST Excluded) and offered only once in any four week period.

Reward Schemes ―

  A reward / loyalty type scheme can operate only when the benefit to the healthcare professional is additional therapeutic goods or a discount / rebate.
  In any other circumstances a reward / loyalty types scheme would be viewed as incompatible with the ADIA Code of Practice.

Under the ADIA Code of Practice it is possible for a business to offer to a dental professional reasonable quantities of therapeutic products, or any other dental product used on and / or for patients in the delivery of dental care, for demonstration or evaluation purposes.

It is also noted that any discount / rebate paid against the commercial account is not considered to be gift. The offer of registration to a seminar / training course is not also considered to be a gift; however, any such offer must be made in a manner consistent with provisions in the ADIA Code of Practice that specifically address provision of training.

This is a change from the existing policy under ADIA Code of Practice – Edition 1 which, consistent with the Australian Government’s requirements of ADIA, prohibited the supply of a gift when offered in connection with the sale a single manufacturers’ product as it may provide an incentive to select their product.  Conversely, in some circumstances a supplier could supply a gift when selling products from multiple manufacturers as the healthcare professional would not have been influenced to have chosen one product over another – essentially, the healthcare professional received a gift no matter what product they selected.  These arrangements come to an end with the introduction of ADIA Code of Practice – Edition 2 on 1 January 2018.

Member Engagement —

The ADIA Code of Practice is endorsed by the entire membership at a general meeting with responsibility for monitoring the effectiveness and compliance resting with the ADIA-CAC Code Administration Committee.  ADIA members join stakeholders from the dental profession and patient representatives in determining complaints by serving on the ADIA-CCC Code Complaints Committee.

Further Information —

For further information on the ADIA Code of Practice send an email to or 1300 943 094.  To keep up to date follow ADIA on Facebook at or subscribe to the Twitter feed @AusDental.

Currency Of Information & Disclaimer —

This update was issued on 25 October 2017 and please note that changes in circumstances after the publication of material or information may impact upon its accuracy and also change regulatory compliance obligations. The statements, regulatory and technical information contained herein are believed to be accurate and are provided for information purposes only. Readers are responsible for assessing its relevance and verifying the accuracy of the content. To the fullest extent permitted by law, ADIA will not be liable for any loss, damage, cost or expense incurred in relation to or arising as a result of relying on the information presented here. 


This information is available for your use under a Creative Commons Attribution 3.0 Australia licence, with the exception of the ADIA logo, other images and where otherwise stated.

A.. A D I A . .S T R A T G E G I C . .A L L I A N C E S


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